To combat rising rates of STD's in Scotland, Lothian Health came to Citigate Smarts (now The Gate Worldwide) to create an outdoor, poster and DM advertising campaign to engage the youth to contact their local GP to be tested and stay healthy. Wanting to push the boundaries of outdoor without provocative images we created this typographic series of Print and Outdoor ads with provocative headlines that engaged you to read more.... Want Great Sex using your fingers... Dial the Sexwise line.... A few outdoor complaints aside we thought the ad engaged with the youth a treat.

 

Art Director/Designer: Sean Condon

Copywriter: Colin Montgomery

Creative Director: Pete Martin